GET TO KNOW SYDNEY RENCHER

Greetings!

I am Sydney Rencher, a passionate graduate of Florida A&M University, holding a B.S. in Broadcast Journalism, originally hailing from the windy city of Chicago, IL. As a storyteller through the lens, my journey has been nothing short of captivating.

From a young age, I discovered my love for capturing moments that transcend time. I was the designated photographer, the one ensuring every angle was perfect and that everyone looked their best. Back then, I encountered skepticism about the viability of a career in photography, but time has proven those naysayers wrong, as I've found immense fulfillment and success in my chosen path.

Upon stepping onto the FAMU campus in the Fall of 2022, I realized the profound truth that a career should be a source of joy, not dread. It was here that I truly discovered my passion, motivation, and the key to my success. Through FAMU, I've had the incredible opportunity to collaborate with a multitude of celebrities, athletes, influencers, and industry professionals. Notable names such as Omarion, Wild 'n Out, The City Girls, Kali, BET, and more have graced my portfolio.

I firmly believe that good content is not merely about storytelling; it's about telling your story well. Each piece of content I create is a narrative in itself, a visual journey that speaks a thousand words. When you engage with my work, I want you to feel the essence of the moment, to connect with the emotions and tones captured in every frame.

In my relatively brief yet enriching time in the industry, I've adopted a sponge-like approach, absorbing every bit of knowledge and continuously expanding my skill set. Despite facing challenges as a woman and a Black woman in this field, I've cultivated an internal drive to break through glass ceilings. Every project I undertake is not just a job; it's a testament to the significance of my clients, the fuel that propels me forward.

Currently, I am the Creative Media Director for Texas Southern University's athletic program while pursuing a graduate degree in Professional Communication and Digital Media. My goals extend beyond personal achievement; I aspire to be an inspiring role model for the next generation of creatives, especially minority women. I am committed to fostering an environment where young, aspiring creatives feel empowered to pursue their passions, break barriers, and redefine the narratives of their own stories.

GET TO KNOW THE KIDD CREATIONS

The Kidd Creations, founded during my time at FAMU, is more than just a creative agency—it's a movement. The name pays homage to my great-grandmother's last name, "KIDD," symbolizing the importance of family heritage and legacy. The Kidd Creations embraces a fearless, childlike approach to creativity, encouraging individuals to explore their talents and express themselves without fear of judgment.

Our philosophy is rooted in the belief that creativity should be free and uninhibited, much like the mindset of a child exploring the world without a care in sight. We stand as a beacon for minority women and anyone who has faced rejection or obstacles while pursuing their dreams. The brand promotes perseverance, resilience, and the pursuit of creativity despite societal challenges.

Our mission is to empower creators, especially women of color, to explore their artistic potential and make their mark on the world. We aim to foster a supportive and inclusive environment where creativity thrives, and barriers are broken. Every project we undertake is a testament to the strength and significance of our clients, and our dedication to excellence is unwavering.

Every step of my journey and every endeavor of The Kidd Creations is dedicated to making a difference, both through the content we create and the impact we leave on others. We look forward to continuing this path, pushing boundaries, and inspiring others to do the same.

Thank you for joining us on this journey of creativity and empowerment. Let's create something extraordinary together.

What People Are Saying

“She is an imaginative storyteller through her photography, videography, and content creation. Her prowess for networking has resulted in work with the university's communications and athletics departments”.

— Terrence Ward

Director of WANM-FM 90.5 The Flava

“Working with Sydney over the last year and a half has indeed been an eye-opening experience. Collaborating on projects, from live events to digital content, she has shown me the importance of taking your creative ideas and making them a reality. We have built a fruitful professional and personal relationship that has benefitted us and the elevation in productions and content at our respective media organization, WANM 90.5 The Flava. Sydney has outstanding leadership skills and always wants to see her team win. Her focus on professional development for herself and others has impacted everyone who crosses paths with her in this field. The ambitious, innovative, and hard-working attitude that Sydney takes with her everywhere will undoubtedly lead to her success in any future endeavors she chooses to pursue.”

— Janelle Sears

News Director of WANM-FM 90.5 The Flava